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Student Marketeer - Bahrain
Pre-career
Bahrain
in office
Part time
Marketing & BrandBrand StrategyIntegrated CampaignsDigital Marketing & PerformanceSocial Media & Community
Job description
About the Role
The Student Marketeer supports the Field Marketing team in building the local face of the brand in their field, aligned with national strategies and priorities. The role works with the Field Marketing Specialist to build strong local networks, including opinion-leaders, key influencers and key stakeholders. The marketeer helps create and implement marketing initiatives across Consumer Collecting, Sports, Culture and Communications, working closely with sales teams to ensure distribution and product availability.
Key Responsibilities
- Support the Field Marketing team in building the local face of the brand in their field in line with national strategies and priorities, and work with the Field Marketing Specialist to build strong local networks, including opinion-leaders, key influencers and key stakeholders.
- Help create and implement marketing initiatives across the four key pillars of the marketing mix (Consumer Collecting, Sports, Culture and Communications), working closely with sales teams to ensure perfect distribution and product availability.
- Represent the brand by living and breathing its personality traits and company values, ensuring a positive and credible brand image among consumers.
- Activate creative, innovative and daring initiatives, including social tactics and locally relevant moment-based hacks, to create, maintain and grow a strong brand that consumers are passionate about and can relate to.
- Conduct market and campus research to spot trends and identify opportunities to integrate the brand.
- Establish and maintain relationships with stakeholders and key opinion leaders on and off campus to keep the brand desirable, and continually seek opportunities to develop the brand profile, image and credibility.
- Develop and execute targeted sales and marketing plans to meet the needs of consumers in their field, and collaborate with Sales to maximise sales and distribution in the bull's eye, bull ring and beyond.
- Contribute to the consumer life as a lifestyle choice to be continued post interaction stage.
- Maintain a dynamic mix of projects, activities and event involvement, with social and digital media at the heart, and drive entrepreneurial, innovative and creative implementation of the brand marketing mix.
- Complete communication and reporting tasks accurately and in a timely manner, achieve set goals, meet all deadlines, and deliver executional excellence with attention to detail.
Required Experience & Qualifications
- Strategic thinker who takes initiative and ownership and makes things happen.
- Leadership, motivation and team skills, solution oriented.
- Strong written and verbal communication, project management skills, and familiarity with Microsoft Office.
- Understanding of the core scenes in the region and strong networking skills.
- Excellent communication skills, including presenting.
- Passionate and energetic personality; friendly, open-minded and approachable; professional and autonomous.
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