Trade Marketing Specialist

Supports the Trade Marketing Manager on processes to enable the smooth flow of development and coordination of trade marketing and insights activities, maximising the Red Bull brand's potential in the trade while maintaining brand personality and values. The postholder coordinates and aligns with third parties, including external agencies and the Master DP Trade Marketing team, to ensure on-time strategy communication for all channels with the local sales team and enable execution through Field Sales teams. The role also provides support with daily operative tasks.

• Support the Trade Marketing Manager on processes and daily operative tasks, coordinate with third parties such as external agencies and the Master DP Trade Marketing team to ensure on-time strategy communication for all channels with the local sales team
• And enable execution through Field Sales teams while maximising the Red Bull brand's potential in the trade and maintaining brand personality and values.
• Support execution of trade marketing strategies, recommend trade-led activities and trade activity proposals with commercial backing, create and develop communication channels for timely execution of Red Bull initiatives at internal, trade and shopper levels
• And lead and support trade marketing initiatives, brand activations and product launches across channels and points of sale.
• Manage trade marketing budgets, track investment and evaluate ROI to ensure activities deliver measurable business impact.
• Build the data platform required for analysis and insight, directly manage data providers, and identify, quantify and prioritise opportunities and challenges to provide solutions.
• Conduct sales development analysis by customer, channel and distribution point; monitor sales and sell-out performance; evaluate promotions; and support business planning and customer performance across all sales fundamentals.
• Develop channel-specific strategies and tools or tactics for channels such as Retail, Impulse and C&C, and align trade marketing execution with commercial priorities and sell-out objectives for Field Sales teams.
• Educate, orientate and utilise the brand team to deliver through-the-line in-store activity, translate the country marketing plan into sales strategy, exchange ideas between Marketing and Sales, and establish an internal network across Communications, Brand, Sales, Logistics
• Finance and Customer Insight teams.
• Act as point of contact for the sales team, advise and guide on all account marketing activity, define the Perfect Store by channel using the International Model, and support alignment across customers and channels on trade marketing activities.
• Ensure the global POS toolkit is used effectively to adhere to brand guidelines and represent the brand creatively and innovatively while meeting country needs and being financially viable
• Develop national POS only when international material is not appropriate and clear commercial benefit is recognised.
• Execute and align Category Management projects with identified top customers, build relationships with customer Category, Space, Logistics and Marketing Managers, attend face-to-face meetings, interpret data and shopper insight, and create tailored action plans to grow Category turnover
• Provide initiatives and support to Key Account Managers for non-top customers so they can implement them themselves.

• University Degree in Business, Marketing, or a related field.
• 4+ years of relevant experience in Trade Marketing, Marketing, or Commercial roles.
• Experience leading brand activations and product launches.
• Experience coordinating BTL agencies, production suppliers and point-of-sale execution.
• Experience managing budgets and tracking ROI of trade marketing activities.
• Experience working across both direct and indirect sales channels.
• Strong understanding of sales and distribution, shopper and consumer behaviour, category management and business insights within an FMCG environment.
• Strong analytical and commercial acumen, with the ability to translate data and insights into actionable plans.
• Strong ownership and accountability, with excellent execution, organisation and follow-up skills.
• Proactive, resilient and disciplined, with the ability to manage multiple stakeholders and projects simultaneously.
• Advanced English, both written and spoken.
• Strong knowledge of Excel and PowerPoint.

• Experience within the FMCG industry is preferred.