Trade Marketing Specialist

Supports the Trade Marketing Manager in enabling the smooth development and coordination of trade marketing and insights activities, with the aim of maximising the Red Bull brand's potential in the trade while maintaining its personality and values. The postholder coordinates and aligns with third parties, including external agencies and the Master DP Trade marketing team, to ensure timely strategy communication for all channels with the local sales team and to enable execution through Field Sales teams. The role also provides support with daily operative tasks and works across trade marketing, business insights, sales and marketing alignment, point-of-sale tools, and category management.

• Support the Trade Marketing Manager on processes to enable smooth development and coordination of trade marketing and insights activities, maximising the Red Bull brand's potential in the trade while maintaining brand personality and values, and support daily operative tasks.
• Coordinate and align with third parties, including external agencies and the Master DP Trade marketing team, to ensure on-time strategy communication for all channels with the local sales team and enable execution via Field Sales teams.
• Support execution of trade marketing strategies, recommending best trade-led activities and supporting trade activity proposals with commercial backing while pushing brand guidelines and protecting brand image
• Lead and support execution of trade marketing initiatives, brand activations and product launches, translating strategies into actionable plans and ensuring excellent execution across channels and points of sale.
• Create and develop all channels of communication that contribute to the timely execution of Red Bull initiatives at internal, trade or shopper level.
• Manage trade marketing budgets, track investment and evaluate ROI to ensure activities deliver measurable business impact.
• Identify, develop and implement processes to enhance sales business performance, build the data platform necessary to run analysis and generate insight, directly manage data providers, and identify and quantify opportunities and challenges, prioritise them and provide solutions
• Covering sales development analysis by customer, channel and distribution point; customer performance in all sales fundamentals; channel-specific strategies and tools/tactics; promotional evaluation; and business planning.
• Monitor and analyse sales and sell-out performance by customer, channel and distribution point, translating insights into actionable plans, and align trade marketing execution with commercial priorities and sell-out objectives so activities become clear and actionable plans for Field Sales teams.
• Educate, orientate and utilise the brand team to deliver through-the-line activity in store
• Translate the country marketing plan into sales strategy
• Exchange ideas between Marketing and Sales
• Establish an internal network with Communications, Brand, Sales, Logistics, Finance and Customer Insight teams
• Act as point of contact for the sales team on account marketing activity
• Define the Perfect Store by channel using the International Model
• And support alignment across customers and channels on trade marketing activities.
• Ensure the global POS toolkit is used effectively to adhere to brand guidelines and appropriately represent the brand creatively and innovatively, and to meet country needs and objectives by being financially viable
• Ensure national POS is developed only when international material is not appropriate and a clear commercial benefit is recognised.
• Execute and align Category Management projects with identified top customers, building relationships with customer Category Managers, Space Managers, Logistics Managers and Marketing Managers, attending face-to-face meetings to present and improve Category performance
• And interpreting data and shopper insight to create tailored action plans that grow Category turnover; for non-top customers, provide initiatives and support to Key Account Managers so they can implement them themselves.

• University degree in Business, Marketing, or a related field.
• 4+ years of relevant experience in Trade Marketing, Marketing, or Commercial roles.
• Experience leading brand activations and product launches.
• Experience coordinating BTL agencies, production suppliers and point-of-sale execution.
• Experience managing budgets and tracking ROI of trade marketing activities.
• Experience working across both direct and indirect sales channels.
• Strong understanding of sales and distribution, shopper and consumer behaviour, category management and business insights within an FMCG environment.
• Strong analytical and commercial acumen, with the ability to translate data and insights into actionable plans.
• Strong ownership and accountability, with excellent execution, organisation and follow-up skills.
• Proactive, resilient and disciplined, with the ability to manage multiple stakeholders and projects simultaneously.
• Advanced English, both written and spoken.
• Strong knowledge of Excel and PowerPoint.

• Experience within the FMCG industry.