Senior Paid Search Executive

Huel is seeking an ambitious Senior Paid Search Executive to own and scale its Google media activity across Search, Performance Max, Demand Gen and Shopping. The role involves shaping strategy, leading structured experimentation, and staying close to account performance to help drive Huel's next phase of growth. The position operates across all markets in which Huel trades and works closely with the creative team on video-first assets.

• Own the development, deployment, and optimisation of Google media strategy across Search, Performance Max, Demand Gen, and Shopping in every market Huel trades in.
• Report and optimise activity, including in-depth analysis of LTV, CPA, and ROI to ensure maximum efficiency.
• Present clear, data-backed business cases to improve revenue, ROI, and drive new customer acquisition.
• Own conversion architecture and signal quality, including first-party data, enhanced conversions, server-side tracking, and value-based bidding.
• Maintain product feeds in top shape, treating feed quality as one of the most durable skills in the stack.
• Own audience strategy for Demand Gen, brief and iterate video-first assets with the creative team, and assess what a good three-second hook looks like.
• Contribute to achieving acquisition, revenue, and customer LTV targets across key markets.
• Automate repeatable tasks using scripts, APIs, and custom logic.
• Ensure unified messaging and consistent branding across all Google marketing and communications.
• Build and run a hypothesis-led testing roadmap with clear hypotheses, clean tests, and honest readouts.

• Around 4 years of relevant hands-on experience managing multi-market Google Search, Google Shopping, and Demand Generation campaigns for an agency, ad-tech, or high-growth business.
• Experience optimising backend product feeds and dealing with enterprise client-level budgets.
• A working knowledge of paid social, particularly how creative that works on Meta can inform Google performance.
• Ability to brief video creative, read asset-level performance, and distinguish a weak hook from a weak audience.
• A passion for Huel and paid search, with an understanding of what Huel wants to achieve and the ability to think like a Hueligan.
• A growth mindset, quick learning, and proactivity in response to changing trading patterns.
• Self-sufficiency and full competence in flawless campaign management execution.
• Strong analytical skills and experience using analytics platforms such as GA4 and Heap.
• A love of fast-paced environments, striving to be the best, thinking differently, pushing boundaries, setting big goals, and believing in creativity and teamwork.

• Hybrid working: Mondays, Tuesdays and Thursdays in the office together; the remaining two days have the option to be worked from home.

• 30 days annual leave plus bank holidays
• Free Huel
• 2 weeks a year to work remotely from anywhere
• Dog friendly
• Paid volunteering days
• Monthly gym membership contribution plus free use of the gym at HQ including free group classes, and a personal nutrition plan
• Free 1-on-1 therapy provided by Self-Space
• Private medical and health insurance for the employee and loved ones, including free life insurance covering up to 4x salary
• Electric Car Scheme with onsite charging when visiting HQ
• Cycle to Work Scheme
• Enhanced family leave
• Workplace Nursery Scheme