Assistant Manager, Sports Marketing

This role oversees the implementation of Global, EM, and SEA Sponsorships (SpoMA) and Entertainment & Influencer Marketing (EIM) strategies in the Philippines, focusing on maximising brand impact, enhancing key brand moments, and increasing Share of Search through strategic partner activations. It sits within Brand Management & Communications, specifically within the Sports & Culture Marketing (Brand Partnerships) team, which drives a powerful global portfolio of partnerships with top athletes, teams, events, and cultural icons. As Brand Partnerships expand in Southeast Asia, particularly in the Philippines, the team is looking for a dynamic Sports & Culture Marketing professional to lead and execute a bold strategy.

• Support the identification, securing, and maintenance of current and next-generation partners, ensuring alignment with brand goals.
• Support the negotiation, maintenance, and renewal of partner contracts in compliance with the Global Sports Marketing Policy and budget guidelines.
• Provide industry-leading partner activations to enhance brand and product awareness, and act as a liaison between brand partners and internal teams such as Brand Activation, PR, Omni-Channel, and Sales.
• Deliver top-tier service to partners while maintaining key industry relationships.
• Develop, manage, and execute partner activation calendars in collaboration with internal teams and SEA, ensuring alignment with key brand moments.
• Oversee the Philippines partner seeding programme, including product ordering, seeding lists, partner prioritisation, and data tracking/reporting.
• Maximise brand partner amplification through campaign activities, facilitating publishing briefs and tracking ROI, and monitor entitlement utilisation to optimise partnership benefits and ROI.
• Ensure alignment across consumer-facing activations by collaborating with CtC, Brand Activations/Digital (including PR), and Omni-Channel Consumer Experience.
• Maintain and update partner profiles, including contract details, social media stats, and activation plans, and monitor partner portfolio budget and develop mid-term plans for increased efficiency.
• Submit seasonal orders, coordinate product supply processes for partner satisfaction, and deliver all brand partner reporting on time and in full (OTIF).

• Bachelor's/university degree in a related field.
• Minimum of 2 years equivalent professional experience.
• Significant knowledge of the full marketing mix (advertising, events, sponsorship, partner management) with a major brand or retailer.
• Strong interpersonal skills, including collaboration, creativity, confidence, and facilitation.
• Ability to provide input to and implement strategy.
• Ability to network, influence, and utilise internal and external resources.
• Strong business sense, analytical, influencing, and presentation skills.
• Marketing budget management.
• Ability to motivate employees and create a high-performing environment.
• Advanced user of MS Office suite of products.
• Fluent in written and spoken English.

• Experience in the sporting goods industry.
• Experience ideally in Sports Marketing and Influencer Marketing.

Adidas collaborates with top athletes, teams, events, and cultural icons to shape the future of sports and culture worldwide. At the heart of these partnerships is the Sports & Culture Marketing (Brand Partnerships) team, which drives a powerful global portfolio.